Build own website- love our Customers and audience

We set about Daily Building our own Website, thinking of traffic converting to sales, how can we make the most out of our Customers??
Its not until we start to understand our Customer that we begin to convert Traffic into Sales and memberships.
Love your Audience,
Love your Customers,
Love your wholesalers,
Love your network,
love the website set up and create Loving memories for your audience(consumer).
How do we do this you ASK?
First we must put ourselves in our customers shoes.
By sitting down and thinking of all the reasons someone would buy your product.

Why are they Buying this item?
They will Either,
1.need it.
2.want it.
3.be a present for friend or family

Lets look at Shoe's

A Nice pair of slip on shoes
Remember they either
need it,
want it,
or its a present,

The Basics are: Colour,size,comfort,texture,Price

How do we get over the hurdle of comfort and size, this is something you would consider difficult to achieve over the internet.

First we need to put ourselves in your customers shoes,(so to speak).

Describe how they feel when you wear them, have different shape feet wear them and describe the fit, if they are not suited to a wide foot then say so, if they feel fantastic and soft, say so,my big toe felt comfortable, etc.
Is the insole is a little hard? offer free comfort insoles and a pair of sock stockings.

Now the size, this can be overcome by having a computer print out of the sizes of shoes in your store, if you have UK sizes the consumer can print the foot sizes in their own home and compare to their own foot.
UK, USA, Australian, French, etc. are all a little different in sizing so best to have a copy of most sizes as a reference yourself to help your consumer.

Be contactable by the consumer, not only will this create trust it will also create a Happy customer who will LOVE your store.

You cannot please everyone but if you sell your product with love you are shifting 99% toward having a loving happy customer base.
less hassles means more time for you and your family to enjoy the Loving things you do together and more time for your customer to enjoy their purchase.

Points to Remember
Love your customer
Love your wholesaler
love your website
love yourself and your staff

I love the following Quote:
"Love is not weak, feeble, or soft. Love is the positive force of life!" Rhonda Byrne

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AVERAGE JOE MARKETER - THE MONEY IS IN THE NICHE!

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Build own website- keyword research

Build own website that gets buying traffic? The best thing you can do to create a website is keyword research to optimize your traffic; it's free and will help you refine your targeted PPC advertising campaigns.

Here are some tips to help you create a website with traffic that can give you free advertising for years to come.

The best way to optimize your website traffic is with Keyword research, this way you target your customer’s needs and the customer has a chance of finding the product/information they are looking for quickly and easily and best of all it will be your website.

1. Build own website Traffic.

Create your blog or landing page around a well researched keyword, the word should have the following criteria to work best.

• A Minimum of 2000 searches and less than 30,000 competing sites,

At first you can spend hours researching, there is nothing wrong with that, you get more ideas and more keywords you would never have considered and greater lists, over time you will acquire the skills or software to be faster and it will only take a few minutes to research and find the best keywords for your particular niche.

• Use a Keyword research Tool

Let us show you how easy it is to research keywords to Build own website.

Google Keyword external tool – use this tool to find your keywords, phrases and alternatives.

We are Using "keywords" as our keyword research word; you can use any relevant word

• "Dogs" or "Tenterfield dogs" if this is your niche

This word was related to 1,500,000 Searches on Google keyword external tool.

• We are seeking above 2000 searches so this is well above our target

We then open a Google page

·         Search Google for your "keyword", you research your own niche word.

When researching Google, search using "----" to narrow your search to the particular word for the competing site data, otherwise the results will come back with suggested sites and not give the true data you are seeking.

Example: "dogs"

You can search the other engines later, for more results try Yahoo search.

• Our word "keyword" returned 463,000,000 competing sites, way over our 30,000 target. This makes the word too competitive; we need to narrow it down to a phrase using the Google Keyword Tool.

When looking for alternates: use the Google keyword external tool

• We find the keyword "get keywords" has 2900 searches. Over our 2000 we are seeking.
• The Google search results are 35,000 competing sites, which is 5000 over our target but getting closer to what we are seeking for a profitable word.

Are you getting the gist? If not start again from the top.

• Another example, "keyword bidding" has 3600 searches on the Google keyword tool.

On the Google search for competing pages the results are

• 30,200 for "keyword bidding".
• We would go with "keyword bidding" for our "word" rich website, landing page and blog designed around this word phrase.

This will ensure years of targeted traffic, less competition means your customers will have more chance of finding you on the search engines, your PPC campaign's will cost you less per click and your quality score will be good, your website will be targeted when you build own website using keywords.

• Being placed on the first page of search engines is our goal.

If you are short on time and have a full understanding of searching your keywords, you can try other tools that will accelerate your research time by using software applications. Use keyword research to Build own website with targeted traffic.

Please visit our blog or forum for more information.
Build own website- create a webpage

SEMRush.com. The tool for swift Search Engine Marketing

Build Own Website - Domain name.

The First thing you need to Build Own Website is a Domain name.
• Choosing a Domain Name
• Domain name Extensions
• Searching a Domain Name
• Registering a Domain Name
Choosing a Domain Name
Your Domain Name is the Address on the internet your customers will search to find you.
www.yourdomainname.com
When you choose a Domain name to build own website branding think of your business as a whole
• What will it say to your customer?
• Will it inform the customer of all your services for this particular Domain?
• Start writing a list of possible domain names you would like to use
• ones that speak of your service
• Search for the keywords to your new website content and use the keyword in your Domain name.
Write a list of 5-10 domain names
Choosing a name of two to 3 words long (15 characters) is generally best and use correct spelling to make it easier for your customer to remember or search. A catchy name always stands out.
Choosing the most recognised Domain Name extension .com will be less confusing.
Domain Purpose
• .COM Generic top-level domain VeriSign Global Registry Services
• .INFO Generic top-level domain Afilias Limited
• .NET Generic top-level domain VeriSign Global Registry Services
• .ORG Generic top-level domain Public Interest Registry
• .BIZ Restricted for Business NeuStar, Inc.
• .WS Samoa Government of Samoa Ministry of Foreign Affairs
.com -is for general use top level domains and is recognised as the world wide domain.
.info- is more for information services
.net- similar to .com but not as recognised
.org -non profit organisations
.biz- restricted to business
When choosing your Domain extension keep in mind what service you are offering,
• are you offering information
• sales and marketing
• products and services
• non profit organisation
Start a search for your preferred domain when you are ready and make sure you purchase the day of your search, some domain watchers will quickly pick up your preferred domain to resell if it is a catchy name.
Choose a trusted registrar like Godaddy.com, namecheap.com or crazydomains.com.au
• Enter your preferred name in the domain name Register
• Choose the extension
• Search for availability of your preferred name and extension
Only purchase your Domain at this stage and not a hosting package as this should be purchased separately. Build own website -Hosting your Domain.
It is very important you protect your personal information when registering your domain, choose to have the domain private, this way you will not have your personal information available to the world of spammers and lowlifes waiting to pounce if you are a newbie.
Build own website – hosting your domain
We prefer to register a Domain with one Company and Host through another, this is to ensure one company will not have entire control over our website, if our Host was to be shut down for some reason we would still have our Domain Name, allowing us to find a new host and keep our domain name intact.

Build own Website – Create a webpage

The steps to creating a webpage

·         Domain Name

·         Domain Hosting

Now that you have your Domain name and Domain hosting server it’s time to build own website.

·         Sketch your layout roughly on paper

·         Write your key points down

·         Decide what you are going to publish

·         Gather your images together in a file for easy reference and label accordingly

·         Choose a Template to suit your design

·         Text documents

Sketch your layout to Build own website

·         frames

·         Are you going to have Ads on your page

·         What are you selling

·         will you have a drop down menu

·          a landing page, text and a few images with links

·         What will be in the footer

Frames are used to make information easier to access or to show the contents of a Web site that has multiple pages. Use frames in your Web page design to make your information organized and easy to access.

What are you selling and Where will your ads be situated, will they be in a column to the left or right, central, inline text links, image links.

Menu’s offer quick navigation and linking. If a person cannot find the information on your site they will lose interest and click out of your site.

Footers are used for further information, contact, copyright, privacy statements.

Write your key points down

·         Bold Heading with keywords, attention grabbing

·         Links to other pages, websites

·         Keyword rich descriptive content

·         Common components that work well with each other, stand out not clash or blend in

Begin with an Attention grabbing Keyword rich title, one that is relevant and will keep people interested and wanting to know more.

Have you have completed the Keyword research segment, the success of Build own website is directly related to traffic.

Decide what you are going to publish

·         Who is going to visit your site

·          Create a  webpage around the products

·         Will you be writing reviews or sales copy

·         Frames with product introduction

·         What information are you going to provide

·         Current contact information

Publishing a website merely means uploading your files to your website; they then become live to the web browser.

Headers and text

The header’s and text font will look consistent and easy to navigate if you Choose a font that is easily readable and the same type, larger headings and bolding are important helping them stand out on the page.

Keep interest when writing a sales letter or article reviews by having breaks in your text, bulleted points, small paragraphs and images. A reader will be put off very quickly by a whole page of block text. Eye strain is an issue when reading from a computer screen.

Your Landing page/home page will need to be saved as an

 index.html file when you are ready to upload to your server, uploading your webpage. coming soon

Templates

You can choose from many different types of templates, free or subscribed.

Build own Website - Templates coming soon

Build own Website -Hosting Your Domain

You have purchased your Domain name – next is the Hosting service

To Build own Website you need A hosting service, where you upload your website, you can then be searched and found by the internet, you upload and store all the files for the website to the server, you can also have sub domains for particular off shoots of your site, your files will look similar to your windows document files.

When choosing a web hosting service

·         choose a reliable webhost , one with good feedback and reviews

·         exceptional customer service

·          instant live chat

·         24/7 emergency phone support

·         Tutorials and help centres

·         Do they have a website builder to get you started

Costs can vary, a basic web hosting plan will be sufficient at this stage, you can upgrade as your website grows.

Keep in mind when you build own website all companies will want to up sell you a bigger package, do you really need it?

Test the site for customer support by contacting them by phone, email and live chat, they should be available within

·         10 minutes with live chat

·          Immediate after hours assistance by phone

·          email support within 12 hours

If this is not the case then consider choosing a different host, they may advertise 24/7 but a machine answers all weekend. When we have an issue with our Website we need instant assistance, time is money when your Website is down.

To Build own Website You will also need the information to direct your domain to your web hosting server if you choose to separate the two.

 This is called NS (Nameservers) and this will need to be easily found, you will find the name server when you log in and search for NAME SERVER, generally under domain management or hosting management under that domain/ hosting package, with godaddy you will easily find the name server details in the Domain management area.

If you have a domain name with one registrar example (Godaddy) and hosting with another example (Hostgator) you will need to find the

Nameserver information at (Hostgator).

Then log into your (Godaddy) account and change your nameserver details from Godaddy to Hostgator,

 It will look something like this,

NS1234.Hostgator.com

NS1235.Hostgator.com.

This will direct your domain name to your hosting company; the initial redirection may take 24 hrs or so.

Once the change has been made you will notice the Domain manager will say not Hosted here, the name server will be directed to your hosting server.

You will still be able to manage your domain names from the domain registrar, and manage your Hosting from your new hosting company.

To Build own Website we prefer to register a Domain with one Company and Host through another, this is to ensure one company will not have entire control over our website, if our Host was to be shut down for some reason we would still have our Domain Name, allowing us to find a new host and keep our domain name intact.

Build own Website- create a webpage.

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